simply perfect
I am no online shopper at all but strongly prefer the offline experience, meeting staff, speaking, getting good recommendations and consulting, haptic experience and getting inspiration what to try on, so finding "treasures" I would never ever have tried on. I appreciate when the staff recognizes me and treats me as a familiar person and no number.
But Perfecty Basics makes the online pre- and post purchase phase as close to this online experience as possible.
The attention to detail like the hand written complimentary card that comes with every paket, makes a difference.
The presentation of the team provides the perception I know the persons and also creates the image you care and the persons working with you in the team are valued and no packers/logisticers.
I appreciate the clarity and respect and warmth that goes through all I see of you:
being clear in the overarching theme of your curated brands and offerings (basic, slow fashion, care for production and planet)
seeming to care of your customers as persons; and loving to care for them (consult, quickly answer, custom)
you appear as everyone in your team likes what he/she does and lives the values
Go on like that!