Dear Richard, First of all I would like to thank you for your feedback. It is very valuable to us because we use all the feedback we get to improve our products and service. The reason we pack our capsules in blisters, is because this provides the best protection for the capsules. The omega-3 fatty acids are sensitive to light, UV radiation, moisture and especially air. Our packaging is recyclable, but we do understand your concerns. We are constantly testing different materials for our packing's. So far we tried paper in stead of plastic, but we couldn't make it airtight. Aluminum / PVC is too pricey (the price for our products will have to increase drastically) and there are too few suppliers in Europe who can process this. The other option PVC / PVC is too hard a material so there is a greater chance that the capsules will break. If you have any more feedback, questions or great ideas, we would love to hear them! Kind regards, Zoey Testa Team.