Sales conversion rate increases by 20% with reviews

Vechtsportwinkel.com is a Dutch webshop that sells all kinds of fight sports products. They have carried out an A/B test to determine whether the order conversion would increase when they displayed the Kiyoh Widget with the customer reviews on the product page. The test is initiated and conducted by Ingteractive.com. Two equal groups of visitors landed on diferrent versions of the product page. One group without reviews (version A) and the other group with the Kiyoh Widget that shows customer reviews (version B).
 
After 1 month of testing a 20% increase in order conversion was reached on the the product page with the KiyOh Widget that contains the customer reviews. An excellent result.
 
"We started with showing the reviews after 19 reviews. After two weeks we saw a 6.7% increase in conversion for the version with reviews on Vechtsportwinkel.com. At the end of the test period of 1 month the conversion increased further and achieved a higher conversion of 19.8% on the version with reviews. I suspect that in addition to showing the reviews, the number of reviews has a positive effect on the conversion and will thus gradually increase even further, when we collect more reviews. "









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